English Football Clubs' Entry Modes to China and Opportunities for Italian Football Clubs

This paper was written to explore the rationale behind English football clubs' entry to Chinese market. English football clubs were among the first to enter and have so far the best business practice in China. Italian football clubs enjoy the same popularity in China, however, they had rather few business activities there. This book created an interpretative framework to explain the entry of English clubs and also give hints to Italian ones based on the experience of the English football clubs.