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Effect of Digital Banking Acceptance on Digital Banking Usage

Authors :
Bharathi Veena V.
Dr. Janarthananpillai .
Source :
Webology. 19:1344-1357
Publication Year :
2022
Publisher :
NeuroQuantology Journal, 2022.

Abstract

Banking is one of the most important ingredients in economic development, because of banks have direct contact with the public as well as the countries economic affairs. Thus, banking institutions are considered as a most influential pillars of Indian economy and interreference of banking sector among the public become digitalized and now the digital banking system has been covered almost entire economy in the state. In this context, study has been analyzed the effect of digital banking acceptance on digital banking usage among elder banking customers, because of previous references indicates that elder people were far away from digitalization due to lack of knowledge, awareness, negative attitude created by the lack of knowledge etc. meantime many reviews found that elder people are more eager to use the technology. Here, in this context study has been analyzed the factors which are leads to the digital banking acceptance among the elder banking customers. Study has also analyzed the mediator (Informal Joint Family Network) effect between Digital Banking Acceptance (DBA) and Digital Banking Usage (DBU).

Details

ISSN :
1735188X
Volume :
19
Database :
OpenAIRE
Journal :
Webology
Accession number :
edsair.doi...........5cf9606fe3adef22d6ffbd622fd461cf
Full Text :
https://doi.org/10.14704/web/v19i1/web19090