Testing the content for a targeted age-relevant infographic intervention (TARGET) to promote cervical screening uptake in women aged 50-64 years

Our work to date suggests that age is a key factor in differentiating types of non-attenders at cervical screening. Older women are more likely to have made an active decision not to be screened, with these decisions influenced by lower perceived risk, concerns about the test being uncomfortable or increased likelihood of having had a bad experience. Consequently, a substantial body of work suggests that the design of interventions to improve uptake at cervical screening could benefit from being age-targeted. Targeting interventions to recipients’ pre-existing characteristics is considered an effective way to enhance health message delivery, but has not been widely explored as an intervention to improve cervical screening uptake within the NHS cervical screening programme. Published: Marlow LAV, Nemec M, Vlaev I, Waller J. Testing the content for a targeted age-relevant intervention to promote cervical screening uptake in women aged 50-64 years. Br J Health Psychol. 2021. doi: 10.1111/bjhp.12552.