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Managing High-Risk Marketing Strategies

Authors :
Keith W. Ward
Brian D. Smith
Malcolm McDonald
Source :
Marketing and Finance: Creating Shareholder Value
Publication Year :
2015
Publisher :
John Wiley & Sons, Inc., 2015.

Subjects

Subjects :
Marketing management
Digital marketing
business.industry
Business
Marketing
Marketing research
Marketing strategy

Details

Database :
OpenAIRE
Journal :
Marketing and Finance: Creating Shareholder Value
Accession number :
edsair.doi...........60c64442be28c4827d9877df8e2ac987
Full Text :
https://doi.org/10.1002/9781118748664.ch9
Full Text Access
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