From the Editor—The Essence of Business Marketing Theory, Research, and Tactics: Contributions of theJournal of Business-to-Business Marketing

Subjects

Subjects :

Marketing
Return on marketing investment
Marketing management
Electronic business
Strategic business unit
New business development
Business marketing
Business analysis
Business
Marketing research
Management Information Systems

Details

ISSN :

15470628 and 1051712X

Volume :

15

Database :

OpenAIRE

Journal :

Journal of Business-to-Business Marketing

Accession number :

edsair.doi...........60fe8a31dad6983bcd144bd863cba59d

Full Text :

https://doi.org/10.1080/15470620802019889