Analysis on the Application of Ceramic Materials in Package - The Application of Ceramic Bottle in the Package of Jinjiu

Jinjiu’s ceramic bottle has been in China’s wine market for a few years, and the choice of ceramics reflects traditional Chinese design idea of “combination of object and practicability, and manifestation of life with object”， which satisfies consumers’ requirements about national traits, style and taste of wine. This paper will analyze how Jiujin Group skillfully adopted China’s traditional ceramic technology to the design of package and explore a successful way of national package of wine through the example of Jiujin.