An identity-centered approach to place branding: Case of industry partners’ evaluation of Iowa's destination image

MLA

Angela K Y Mak. “An Identity-Centered Approach to Place Branding: Case of Industry Partners’ Evaluation of Iowa’s Destination Image.” Journal of Brand Management, vol. 18, Jan. 2011, pp. 438–50. EBSCOhost, https://doi.org/10.1057/bm.2010.56.

APA

Angela K Y Mak. (2011). An identity-centered approach to place branding: Case of industry partners’ evaluation of Iowa’s destination image. Journal of Brand Management, 18, 438–450. https://doi.org/10.1057/bm.2010.56

Chicago

Angela K Y Mak. 2011. “An Identity-Centered Approach to Place Branding: Case of Industry Partners’ Evaluation of Iowa’s Destination Image.” Journal of Brand Management 18 (January): 438–50. doi:10.1057/bm.2010.56.