ПЕРСПЕКТИВИ РОЗВИТКУ ЕКОЛОГІЧНОГО ТУРИЗМУ В ЧЕРНІГІВСЬКІЙ ОБЛАСТІ

The article examines the definition of "ecological tourism" and identifies the place of the Chernihiv region by the number of monuments of landscape art. The uniqueness of the Mezyn National Nature Park in terms of the diversity of flora and fauna has been proved. A list of conduct rules in the park has been developed to reduce the anthropogenic burden on nature. The characteristics of the eco-trail on the territory of "Rykhlivska dacha" are highlighted. The current state of Internet marketing of nature parks was analyzed and the need to create additional tools for promoting Mezyn National Nature Park is revealed. The availability of social networks like Instagram and TikTok was proved and meaningful content was offered.