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Marketing: A critical textbook

Authors :
Richard J. Varey
Source :
Journal of Marketing Management. 29:1422-1424
Publication Year :
2013
Publisher :
Informa UK Limited, 2013.

Abstract

The authors come not to praise marketing but to helpfully reflect, review, and re-energise. They express disquiet over flaws and limitations in the mainstream popular body of marketing knowledge th...

Subjects

Subjects :
Marketing
Strategy and Management
media_common.quotation_subject
Media studies
Mainstream
Sociology
Praise
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Details

ISSN :
14721376 and 0267257X
Volume :
29
Database :
OpenAIRE
Journal :
Journal of Marketing Management
Accession number :
edsair.doi...........650ccde99d74b081c5149610c07a4135
Full Text :
https://doi.org/10.1080/0267257x.2013.832061
Full Text Access
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