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Methodology in Cross-Cultural Consumer Research

Authors :
Lee Y. M. Sin
Ruby Lee
Gordon W. Cheung
Source :
Journal of International Consumer Marketing. 11:75-96
Publication Year :
1999
Publisher :
Informa UK Limited, 1999.

Abstract

The present study reviews the methodologies used in recent cross-cultural consumer studies. We examine published cross-cultural consumer studies in nineteen journals between 1991 and 1996 in terms ...

Subjects

Subjects :
Marketing
Cross-cultural
Consumer research
Sociology
Management Information Systems

Details

ISSN :
15287068 and 08961530
Volume :
11
Database :
OpenAIRE
Journal :
Journal of International Consumer Marketing
Accession number :
edsair.doi...........680a943d4e4efaba676f5c102691bc17

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