Market Segmentation and Development Strategies for Highway Passenger Transport Based on Measurement Model of Passenger Value

Authors :: Wen-di Wang
Zhong-zhen Yang
Yi-xuan Li
Source :: Journal of Highway and Transportation Research and Development (English Edition). 11:103-110
Publication Year :: 2017
Publisher :: American Society of Civil Engineers (ASCE), 2017.
Abstract: The passenger value is used to segment the intercity passenger transport market. According to its advantages or disadvantages in each submarket, highway passenger transport (referred to as ...

Subjects :: Transport engineering
Passenger transport
Market segmentation
Value (economics)
Business
Transport economics

ISSN :: 20956215
Volume :: 11
Database :: OpenAIRE
Journal :: Journal of Highway and Transportation Research and Development (English Edition)
Accession number :: edsair.doi...........69ededc286801d04fa90ace62344457e

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