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A Study of Korean Consumer's Choice Behavior of Brand Using Latent Class Model - Competitive Structure Analysis of Acid Beverage Market

Authors :
Chul Kim
Hwang Yun Seop
Source :
Productivity Review. 21:149-170
Publication Year :
2007
Publisher :
Korea Productivity Association, 2007.

Details

ISSN :
12253553
Volume :
21
Database :
OpenAIRE
Journal :
Productivity Review
Accession number :
edsair.doi...........6e268c8b16d6d575f30685c6a832624a