NARRATIVES ABOUT WORK IN CROATIAN CELEBRITY CULTURE

This paper is based on research into narratives surrounding the work of (micro)celebrities in Croatia. The analysis comprises written materials dedicated, in various degrees, to different aspects of work as it is performed in Croatian celebrity culture, such as space, time, intensity, character, and value of the work in question; published in newspapers and weeklies or posted on web portals during 2018 and the first half of 2019. Micro-celebrities occupy a special place within celebrity culture, characterized not only by lesser fame and public recognition compared to traditional celebrities, but also by different avenues leading to the acquisition of this particular status.