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Customer retention management in the B2C electronic business

Authors :
B.W Wirtz
N Lihotzky
Source :
Long Range Planning. 36:515
Publication Year :
2003
Publisher :
Elsevier BV, 2003.

Subjects

Subjects :
Process management
Electronic business
Strategy and Management
Geography, Planning and Development
Retention Management
Business
Finance

Details

ISSN :
00246301
Volume :
36
Database :
OpenAIRE
Journal :
Long Range Planning
Accession number :
edsair.doi...........7097935a0a12a41086318419c4451880
Full Text :
https://doi.org/10.1016/j.lrp.2003.08.009
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