Analysis of Indigenous Chicken Marketing Participation Decisions: The Case of Producers from Makueni County, Kenya

Indigenous chickens are important in Kenya for food security, income generation, employment and improved livelihoods. However, despite these benefits producers are constrained from participating in the high value markets. A purposive multi-stage sampling was used to sample 130 households from Makueni County. The data were collected using a structured questionnaire, key informant interviews and focus group discussions. These data were then analysed using descriptive statistics and a probit econometric model. The decision to participate in the indigenous chicken high value market was influenced by the education level of the household head, processing, the age of the household head, group membership, the flock size and region. Therefore, it is recommended to form farmer groups for increased productivity, collective marketing and enhanced value addition.