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Student and Employer Evaluation of Hiring Criteria for Entry-Level Marketing Positions

Authors :
Craig A. Kelley
Ralph M. Gaedeke
Source :
Journal of Marketing Education. 12:64-71
Publication Year :
1990
Publisher :
SAGE Publications, 1990.

Abstract

Marketing education has many facets, including recruiting students as marketing majors, educating students in marketing concepts and applications, and placing marketing graduates in the business world. This study reports the results of a survey which investigated student and employer evaluations of potential hiring criteria for entry-level marketing positions. Suggestions of how marketing educators can use the results to help their marketing graduates also are discussed.

Details

ISSN :
15526550 and 02734753
Volume :
12
Database :
OpenAIRE
Journal :
Journal of Marketing Education
Accession number :
edsair.doi...........71e2ed9b5f4986f40f26432d2a8f407b
Full Text :
https://doi.org/10.1177/027347539001200309