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Student and Employer Evaluation of Hiring Criteria for Entry-Level Marketing Positions
- Source :
- Journal of Marketing Education. 12:64-71
- Publication Year :
- 1990
- Publisher :
- SAGE Publications, 1990.
-
Abstract
- Marketing education has many facets, including recruiting students as marketing majors, educating students in marketing concepts and applications, and placing marketing graduates in the business world. This study reports the results of a survey which investigated student and employer evaluations of potential hiring criteria for entry-level marketing positions. Suggestions of how marketing educators can use the results to help their marketing graduates also are discussed.
- Subjects :
- Marketing
business.industry
05 social sciences
Entry Level
050301 education
Public relations
Marketing science
Education
Qualitative marketing research
Marketing management
Business marketing
0502 economics and business
ComputingMilieux_COMPUTERSANDEDUCATION
050211 marketing
business
Marketing research
0503 education
Relationship marketing
Integrated marketing communications
Subjects
Details
- ISSN :
- 15526550 and 02734753
- Volume :
- 12
- Database :
- OpenAIRE
- Journal :
- Journal of Marketing Education
- Accession number :
- edsair.doi...........71e2ed9b5f4986f40f26432d2a8f407b
- Full Text :
- https://doi.org/10.1177/027347539001200309