Back to Search
Start Over
Are Marketing Academicians' Preferences for Frameworks and Topics in Introductory Marketing Texts Changing?
- Source :
- Journal of Marketing Education. 1:39-44
- Publication Year :
- 1979
- Publisher :
- SAGE Publications, 1979.
-
Abstract
- There are several different frameworks that mar keting professors can employ when teaching basic marketing, and within each framework a variety of topics can be investigated. This research effort examines marketing academician's preferences for basic marketing frameworks and topics at two dif ferent points in time -- 1973 and 1976. Marketing professors' preferences in 1973 are compared and contrasted with those reported in 1976.
Details
- ISSN :
- 15526550 and 02734753
- Volume :
- 1
- Database :
- OpenAIRE
- Journal :
- Journal of Marketing Education
- Accession number :
- edsair.doi...........73966562c19a170180a9fa94ef71e6ed
- Full Text :
- https://doi.org/10.1177/027347537900100108