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The Impact of Store Brands on Intangible Aspects of Consumer Welfare

Authors :
Peter J. Boyle
Juyoung Kim
Source :
Journal of International Consumer Marketing. :1-15
Publication Year :
2023
Publisher :
Informa UK Limited, 2023.

Subjects

Subjects :
Marketing
Management Information Systems

Details

ISSN :
15287068 and 08961530
Database :
OpenAIRE
Journal :
Journal of International Consumer Marketing
Accession number :
edsair.doi...........74193ecaf104edb6bc3829dccff23adc

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