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Credit card churning customers, endowed loyalty, and protestant work ethic

Authors :
Melissa A. Baker
Tiffany S. Legendre
Source :
The Service Industries Journal. :1-23
Publication Year :
2021
Publisher :
Informa UK Limited, 2021.

Subjects

Subjects :
Credit card
Management of Technology and Innovation
Strategy and Management
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Loyalty
Advertising
Protestant work ethic
Churning
Psychology
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Details

ISSN :
17439507 and 02642069
Database :
OpenAIRE
Journal :
The Service Industries Journal
Accession number :
edsair.doi...........74edb4c44a46ed63a2c2b3ed8857c4cd
Full Text :
https://doi.org/10.1080/02642069.2021.1987415
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