Back to Search Start Over

Relationships among the Country Image, Product Image and Purchase Intention

Authors :
Yan-Yan Wu
Jian-Yong Xiong
Won-Kyum Kim
Source :
The Journal of the Korea Contents Association. 10:267-273
Publication Year :
2010
Publisher :
The Korea Contents Association, 2010.

Abstract

This study is about to reveal the connections and the importance of China`s country image, product image, and purchase intention. Following are the results of the empirical analysis summary. First, in country`s national image, except political image, economic image and cultural image have a positive (+) impact on the product image is true. Secondly, a country`s product image have a positive (+) impact on purchase intention. Therefore, consumer tend to improve purchase intention when China`s product image increase. In summary, consumers` purchase intention can obtain the best positive result, when a country`s national image is set as the core factor, which combines and improves concurrently with one`s product image.

Details

ISSN :
15984877
Volume :
10
Database :
OpenAIRE
Journal :
The Journal of the Korea Contents Association
Accession number :
edsair.doi...........79004f383863b3dbf0bc10f6d7c07a81
Full Text :
https://doi.org/10.5392/jkca.2010.10.12.267