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Relationships among the Country Image, Product Image and Purchase Intention
- Source :
- The Journal of the Korea Contents Association. 10:267-273
- Publication Year :
- 2010
- Publisher :
- The Korea Contents Association, 2010.
-
Abstract
- This study is about to reveal the connections and the importance of China`s country image, product image, and purchase intention. Following are the results of the empirical analysis summary. First, in country`s national image, except political image, economic image and cultural image have a positive (+) impact on the product image is true. Secondly, a country`s product image have a positive (+) impact on purchase intention. Therefore, consumer tend to improve purchase intention when China`s product image increase. In summary, consumers` purchase intention can obtain the best positive result, when a country`s national image is set as the core factor, which combines and improves concurrently with one`s product image.
Details
- ISSN :
- 15984877
- Volume :
- 10
- Database :
- OpenAIRE
- Journal :
- The Journal of the Korea Contents Association
- Accession number :
- edsair.doi...........79004f383863b3dbf0bc10f6d7c07a81
- Full Text :
- https://doi.org/10.5392/jkca.2010.10.12.267