Conducting a Business College Image Study through a Marketing Research Class Project

Authors :: Michael L. Dean
Source :: Journal of Marketing Education. 4:42-46
Publication Year :: 1982
Publisher :: SAGE Publications, 1982.
Abstract: This paper discusses an example of applying the classroom marketing research experience to an area of mutual student-administration concern—a college image study.

Subjects :: Marketing
Class (computer programming)
business.industry
Image Study
Public relations
Quantitative marketing research
Marketing science
Education
Market research
Qualitative marketing research
Marketing management
ComputingMilieux_COMPUTERSANDEDUCATION
business
Marketing research

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