Do we follow the crowd on social media? Experimental evidence on consumer attitudes in the contexts of NeWOM and firm crisis response

MLA

Pattana Boonchoo, et al. “Do We Follow the Crowd on Social Media? Experimental Evidence on Consumer Attitudes in the Contexts of NeWOM and Firm Crisis Response.” Asia Pacific Journal of Marketing and Logistics, vol. 33, Apr. 2020, pp. 162–84. EBSCOhost, https://doi.org/10.1108/apjml-06-2019-0349.

APA

Pattana Boonchoo, S. Suwandee, A. Lertwannawit, & Olimpia C. Racela. (2020). Do we follow the crowd on social media? Experimental evidence on consumer attitudes in the contexts of NeWOM and firm crisis response. Asia Pacific Journal of Marketing and Logistics, 33, 162–184. https://doi.org/10.1108/apjml-06-2019-0349

Chicago

Pattana Boonchoo, S. Suwandee, A. Lertwannawit, and Olimpia C. Racela. 2020. “Do We Follow the Crowd on Social Media? Experimental Evidence on Consumer Attitudes in the Contexts of NeWOM and Firm Crisis Response.” Asia Pacific Journal of Marketing and Logistics 33 (April): 162–84. doi:10.1108/apjml-06-2019-0349.