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Feedr (B)
- Publication Year :
- 2022
- Publisher :
- London Business School, 2022.
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Abstract
- The case describes the journey of Riya Grover and Lyz Swanton (MBAs from HBS and LBS respectively) who launched, scaled and sold London-based startup Feedr during the second half of 2010. Feedr introduced a sustainable solution offering nutritionally healthy food by leveraging technology to drive personalisation in choice and scale. In Part B, we meet the founders as they set out to fundraise a second round. Feedr leveraged the 'funding buffet' by raising capital from a mix of investors; raising an investment through an equity crowdfunding campaign and completing the round with an institutional investor, the VC fund Episode 1. The case concludes with the sale of Feedr to a strategic buyer. It describes a process that started as a prospective investment from a corporate VC and ended in an outright acquisition.<br />LBS Case Code: CS-21-006
- Subjects :
- FOS: Economics and business
Subjects
Details
- Database :
- OpenAIRE
- Accession number :
- edsair.doi...........79a2e91afa58b619fc96659865cad11d
- Full Text :
- https://doi.org/10.58018/jsik4752