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Analysis of Relationship between Consumer Commitment and Purchase Intention of Outdoor Wear Purchase by Using Extended Model of Planned Behavior
- Source :
- Korean Journal of Sports Science. 29:473-484
- Publication Year :
- 2020
- Publisher :
- The Korean Society of Sports Science, 2020.
- Subjects :
- Extended model
Theory of planned behavior
Business
Marketing
Subjects
Details
- ISSN :
- 12260258
- Volume :
- 29
- Database :
- OpenAIRE
- Journal :
- Korean Journal of Sports Science
- Accession number :
- edsair.doi...........79cd0e901bd3354926160158cf6efbeb
- Full Text :
- https://doi.org/10.35159/kjss.2020.12.29.6.473