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Trade-in operations under retail competition: Effects of brand loyalty

Authors :
Fei Tang
Ying Dai
Zu-Jun Ma
Tsan-Ming Choi
Source :
European Journal of Operational Research. 310:397-414
Publication Year :
2023
Publisher :
Elsevier BV, 2023.

Details

ISSN :
03772217
Volume :
310
Database :
OpenAIRE
Journal :
European Journal of Operational Research
Accession number :
edsair.doi...........7b6a7eb1844e08bf9f5244621d2ccc38
Full Text :
https://doi.org/10.1016/j.ejor.2023.03.020