Crossing back over the Rubicon: Collectivistic value orientation and independent self-concept jointly promote effective goal revision in task groups

When the ultimate goal of the group is found to be unattainable via the chosen means (i.e., a subgoal), effective goal management requires group members to disengage from that failing subgoal and reengage with a feasible alternative. The present study investigated the combined role of group members’ value orientation and their self-concept in collective goal revision in task groups. In a laboratory experiment involving 55 three-person groups, we induced either a collectivistic or individualistic value orientation and made salient either an independent or interdependent self-concept. As expected, groups that combined a collectivistic value orientation and an independent self-concept were less likely to be entrapped in a failing subgoal and more likely to reengage with the ultimate group goal via an available alternative. Also as expected, this effect was mediated by the degree of goal-related reflection among the members during group interaction. Implications of these findings and directions for future research are discussed.