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Interactive Digital Marketing Mechanisms: The Significance in Digital Transformation

Authors :
Mona Rashidirad
Hamidreza Shahbaznezhad
Source :
The Palgrave Handbook of Interactive Marketing ISBN: 9783031149603
Publication Year :
2023
Publisher :
Springer International Publishing, 2023.

Details

ISBN :
978-3-031-14960-3
ISBNs :
9783031149603
Database :
OpenAIRE
Journal :
The Palgrave Handbook of Interactive Marketing ISBN: 9783031149603
Accession number :
edsair.doi...........7da335e7d8067e98932ca7c8f6a119b4
Full Text :
https://doi.org/10.1007/978-3-031-14961-0_5
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