STRATEGIC LEADERSHIP AND ALIGNMENT AFFECT ORGANISATION PERFORMANCE

A fast-changing world has created a speed-obsessed society. In this development-seeking and innovation-driven environment, leaders and individuals must adopt more strategic leadership techniques in their work and duties. Global competition presents challenges and opportunities. Strategic leadership is a commercial and intellectual topic that is testing modern businesses. Absence of strategic leadership affects an organization's success and performance when facing economic issues. Strategic alignment requires a highly structured, cohesive, and synergetic organisation. Without communication or connectedness between departments, individuals, and teams, the company would certainly fail. Harvard Business School has studied alignment for over 30 years, and integrated organisations outperform their rivals financially. Organizational effectiveness from alignment techniques ensures competitive advantage. Strategy, teams, personnel, essential processes, and customers align to create growth and profits. Aligned firms would have happier customers and employees and perform better. Effective strategic leadership helps organisations perform in a volatile environment. Thus, strategic leadership level effects provide empirical data on organisational processes with strategic value. Understanding the leadership and alignment methods that drive organisational success would encourage organisations to take more action. This study will show the importance of leadership and alignment in high-performing firms. This study employed qualitative research to show the impact of strategic leadership and alignment on businesses.