Hedonic Pricing Method, the Third Law of Demand, and Marketing Strategy: An Abstract

Authors :: Chih-Ning Chu
Ting-Yuan Huang
Sandra S. Liu
Source :: Back to the Future: Using Marketing Basics to Provide Customer Value ISBN: 9783319660226
Publication Year :: 2017
Publisher :: Springer International Publishing, 2017.
Abstract: The main contributions of this paper can be divided into the theoretical side and the empirical side.

Subjects :: Microeconomics
Third law
business.industry
Economics
Hedonic pricing
business
Marketing strategy

ISBN :: 978-3-319-66022-6
ISBNs :: 9783319660226
Database :: OpenAIRE
Journal :: Back to the Future: Using Marketing Basics to Provide Customer Value ISBN: 9783319660226
Accession number :: edsair.doi...........7f357369f37a0f398a69a182fa8c65a4

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