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Is food advertising culture-bound? Contradictory results from three European countries
Is food advertising culture-bound? Contradictory results from three European countries
- Source :
- Journal of Customer Behaviour. 12:227-246
- Publication Year :
- 2013
- Publisher :
- Westburn Publishers, 2013.
Details
- ISSN :
- 14753928
- Volume :
- 12
- Database :
- OpenAIRE
- Journal :
- Journal of Customer Behaviour
- Accession number :
- edsair.doi...........80719122671a76ec850eb399ee7ad1fd
- Full Text :
- https://doi.org/10.1362/147539213x13832198548454