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Is food advertising culture-bound? Contradictory results from three European countries

Is food advertising culture-bound? Contradictory results from three European countries

Authors :
Barbara Czarnecka
Stephan Dahl
Lynne Eagle
Source :
Journal of Customer Behaviour. 12:227-246
Publication Year :
2013
Publisher :
Westburn Publishers, 2013.

Details

ISSN :
14753928
Volume :
12
Database :
OpenAIRE
Journal :
Journal of Customer Behaviour
Accession number :
edsair.doi...........80719122671a76ec850eb399ee7ad1fd
Full Text :
https://doi.org/10.1362/147539213x13832198548454