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Segmentation Strategies in Intro Marketing
- Source :
- Journal of Marketing Education. 4:47-54
- Publication Year :
- 1982
- Publisher :
- SAGE Publications, 1982.
-
Abstract
- Marketing's declining share of all business degrees is a significant problem requiring the immediate attention of marketing educators. More effective recruiting of top quality marketing majors demands a greater understanding of the interests of students in the principles course. This study examines student importance ratings for various subject areas in the principles course and identifies diverse student segments.
- Subjects :
- Marketing
business.industry
media_common.quotation_subject
Public relations
Marketing mix
Marketing science
Education
Qualitative marketing research
Marketing management
Business marketing
ComputingMilieux_COMPUTERSANDEDUCATION
Segmentation
Quality (business)
business
Marketing research
media_common
Subjects
Details
- ISSN :
- 15526550 and 02734753
- Volume :
- 4
- Database :
- OpenAIRE
- Journal :
- Journal of Marketing Education
- Accession number :
- edsair.doi...........8114470e983d613b728beff9fc072d9f
- Full Text :
- https://doi.org/10.1177/027347538200400109