Effects of Self-Regulatory Focus and the Dimensions of Social Influence on the Perceived Media Richness

There are a large number of theories that explain the process of choosing a communication medium in organizations. The theory of the expansion channels suggests that the perceived richness of a communication medium is contingent upon the knowledge-based experiences of organization members. Likewise, the regulatory focus theory also suggests that individuals behave differently when experiencing different self-regulated states. This research aims to analyze how the kind of self-regulatory strategy (promotion and prevention) and the dimensions of social influence affect the perceived richness of a communication medium.