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Organizational Design of Franchising Chains and Differentiation: A Theoretical Explanation

Authors :
Vinay K. Garg
Source :
Academy of Management Proceedings. 2012:17409
Publication Year :
2012
Publisher :
Academy of Management, 2012.

Abstract

Franchising is ‘a key tool in the entrepreneur’s tool box’. This paper advances strategy-structure fit in entrepreneurship research by exploring the role played by the different forms of franchisin...

Details

ISSN :
21516561 and 00650668
Volume :
2012
Database :
OpenAIRE
Journal :
Academy of Management Proceedings
Accession number :
edsair.doi...........81f501b664fec9bce13b8d85eecaada2
Full Text :
https://doi.org/10.5465/ambpp.2012.17409abstract