Making takeaway food choices more sustainable: The impact of behaviourally informed interventions on sustainable food choices

The objective of this research is to investigate the potential for behaviourally informed policy interventions to encourage sustainable food choices on online takeaway delivery platforms. Specifically, we plan to compare the relative efficacy of a price intervention, an information provision and a behavioural intervention within the same experimental setting and seek to provide novel insights into potential welfare and distributional effects. The research will be conducted via Predictiv, the Behavioural Insight Team’s (BIT) policy testing lab, using the ‘Take a BITe’ food delivery platform simulation.