Back to Search Start Over

The effect of evidence in nonprofit donation requests: how does mindset play a role?

Authors :
Ahmet Koksal
Aaron Johnson
Somak Banerjee
Sujay Dutta
Source :
Journal of Marketing Communications. :1-19
Publication Year :
2022
Publisher :
Informa UK Limited, 2022.

Subjects

Subjects :
Marketing
Business and International Management

Details

ISSN :
14664445 and 13527266
Database :
OpenAIRE
Journal :
Journal of Marketing Communications
Accession number :
edsair.doi...........8224ae24cb455d7e20d3721a91d7dd48
Full Text :
https://doi.org/10.1080/13527266.2022.2056230
Full Text Access
View/download PDF

Tools

Authors Abstract Subjects Details