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A Study on the Establishment of Black Slate Brand Equity in Boryeong

Authors :
Jin-Kyoung Kim
Ho-Gyu Choi
Kye-young Joo
Source :
KBM Journal. 6:41-55
Publication Year :
2022
Publisher :
KĀ·Business Management Research Institute (KBMRI), 2022.

Details

ISSN :
27654265 and 27653609
Volume :
6
Database :
OpenAIRE
Journal :
KBM Journal
Accession number :
edsair.doi...........82c4b91f868775a814555f0e150a5d86
Full Text :
https://doi.org/10.51858/kbmj.2022.06.6.2.41