Determinant Income of Merchants in Magelang City During the COVID-19 Pandemic

The COVID-19 pandemic has affected many businesses around the world, including the merchants in Magelang City, Indonesia. This study explores the impact of the pandemic on merchants’ revenue in Magelang City in 2021. The dependent variable used in this study was merchants’ income in Magelang City, while the independent variables were capital, the amount of labor, the length of the establishment of the business, the COVID-19 pandemic, and the number of visitors/buyers. The data used in this study are the primary data obtained from interviews with 63 merchants from three sub-districts of Magelang City. Data were collected between June 26, 2021, and August 5, 2021, and compared using paired sample t-tests. While the variables capital, labor, business length, and visitors/buyers had a significantly positive effect on merchants’ income in Magelang City in 2021, the COVID-19 variable had a significantly adverse effect. Keywords: merchants revenue, determinant income, COVID-19 pandemic