The dual role of weather forecasts on changes in activity-travel behavior

A deeper understanding of how human activity-travel behavior is affected by various weather conditions is essential for both policy makers and traffic managers. To unravel the ambiguity in findings reported in the literature, the main objective of this paper is to obtain an accurate assessment of how weather forecasts trigger changes in Flemish activity-travel behavior. To this end, data were collected by means of a stated adaptation experiment, which was administered both on the Internet and via traditional paper-and-pencil questionnaires. To address the main research question of this paper, two statistical techniques were adopted. The first technique is the computation of Pearson chi-square independence tests. The second approach is the estimation of a GEE-MNL-model. The results from both techniques underscore the dual role of weather forecasts on changes in activity-travel behavior. On the one hand, the results clearly illustrate the significant effect of forecasted weather; the likelihood of changes in activity-travel behavior significantly depends on the weather forecasted. On the other hand, different methods of acquiring weather information (exposure, media source, or perceived reliability) do not impact the probability of behavioral adaptations. This duality may be partially attributable to the discrepancy that exists between weather forecasts and true traffic and roadway conditions. Therefore, the implementation of a road weather information system that is directly linked to the weather forecasts is recommended.