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The International Marketing Curriculum: Views from Students
- Source :
- Journal of Marketing Education. 21:175-180
- Publication Year :
- 1999
- Publisher :
- SAGE Publications, 1999.
-
Abstract
- The purpose of this study is to analyze undergraduate marketing students™ attitudes toward international marketing as a career and their perceptions about how well prepared they are to enter this arena. A national sample of students indicates that marketing majors are convinced that international marketing will increase in importance in the future, but they also believe that they are not particularly well prepared to choose this as a career. The data also indicate that marketing majors do not speak foreign languages in greater proportion than nonmarketing majors do and may not be learning the languages that businesses would prefer them to know. Implications for universities and the business community are discussed.
- Subjects :
- Marketing
business.industry
Business community
05 social sciences
Foreign language
050301 education
Sample (statistics)
Public relations
Marketing science
Education
Qualitative marketing research
Public Sector Marketing
Political science
0502 economics and business
050211 marketing
business
0503 education
Curriculum
International marketing
Subjects
Details
- ISSN :
- 15526550 and 02734753
- Volume :
- 21
- Database :
- OpenAIRE
- Journal :
- Journal of Marketing Education
- Accession number :
- edsair.doi...........89e57db5d4de8ce74afa5ec500f07042
- Full Text :
- https://doi.org/10.1177/0273475399213003