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Informed consent for paradata use in web surveys
- Source :
- International Journal of Market Research. 62:396-408
- Publication Year :
- 2020
- Publisher :
- SAGE Publications, 2020.
-
Abstract
- Paradata are a valuable source of information to better understand the response process and to determine how the data collection processes can be improved. Currently, a debate is ongoing in academia and in the professional associations of market, opinion, and social research concerning the need to inform respondents about the collection and use of their web paradata. Unfortunately, research is lacking on the design of informed consent for web paradata use and its possible consequences for respondents’ willingness to share their paradata, completion of a survey, and response behavior. The aim of this study is to provide guidance to the survey practitioner on the optimal design of informed consent for web paradata use based on experimental evidence.
- Subjects :
- Marketing
Economics and Econometrics
Data collection
Response process
business.industry
05 social sciences
Internet privacy
Paradata
0506 political science
Informed consent
0502 economics and business
050602 political science & public administration
050211 marketing
Business and International Management
Psychology
business
Subjects
Details
- ISSN :
- 25152173 and 14707853
- Volume :
- 62
- Database :
- OpenAIRE
- Journal :
- International Journal of Market Research
- Accession number :
- edsair.doi...........8c28aa55dda4db567cade1cc83168d73