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Customer integration in the supply chain: the role of market orientation and supply chain strategy in the age of digital revolution

Authors :
Haris Aslam
Maimoona Waseem
Dilnaz Muneeb
Zulqurnain Ali
David Roubaud
Oksana Grebinevych
Source :
Annals of Operations Research.
Publication Year :
2023
Publisher :
Springer Science and Business Media LLC, 2023.

Subjects

Subjects :
General Decision Sciences
Management Science and Operations Research

Details

ISSN :
15729338 and 02545330
Database :
OpenAIRE
Journal :
Annals of Operations Research
Accession number :
edsair.doi...........8e228e898c3b91e62e8861febe327cec
Full Text :
https://doi.org/10.1007/s10479-023-05191-y
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