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Multi-product pricing model based on mixed buying mode
- Source :
- 2011 Chinese Control and Decision Conference (CCDC).
- Publication Year :
- 2011
- Publisher :
- IEEE, 2011.
-
Abstract
- We consider a class of models of consumer purchasing behavior, each of which relates observed data on a consumer's requirements and budget constraint to subsequent purchasing tendencies. The available data on consumer preferences together with sophisticated analytical tools enables companies' increases in profit through optimization of prices. We can study for the multi-product pricing problem based on this available data. Based on the description, three multi-product pricing modes include min-buying mode, max-buying mode, and mixed-buying mode, were presented. Proposed models were solved through genetic algorithms. Optimal solution of the given examples shows that this model is effective for enterprises.
Details
- Database :
- OpenAIRE
- Journal :
- 2011 Chinese Control and Decision Conference (CCDC)
- Accession number :
- edsair.doi...........8ec82674e3b93762f847a2ce42b69233