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Online Consumer Behavior on Using Social Media on E-Commerce, based on the AISAS Model Approach. Case Study; Bukalapak, Tokopedia and Blili.com

Authors :
I. Wayan Meryawan
I Gusti Putu Agung Widyagoca
I Komang Sumerta
Source :
International Journal of Advanced Trends in Computer Science and Engineering. 8:234-242
Publication Year :
2019
Publisher :
The World Academy of Research in Science and Engineering, 2019.

Subjects

Subjects :
business.industry
Computer Science (miscellaneous)
Advertising
Social media
Business
E-commerce
Electrical and Electronic Engineering
Consumer behaviour
Social media marketing

Details

ISSN :
22783091
Volume :
8
Database :
OpenAIRE
Journal :
International Journal of Advanced Trends in Computer Science and Engineering
Accession number :
edsair.doi...........92807b22b25fc942d35cd24d8605ccc0
Full Text :
https://doi.org/10.30534/ijatcse/2019/4281.52019
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