Art realm of today’s museum and art mediation

Art mediation is one of the topical museum practices of today. The article deals with the features of this phenomenon, outlining the prospects of its use in connection with the norms of museum legislation and world practice. Information about the studies of art mediation in Russia, as well as of its theoretical and methodological aspects, is provided. An experience of introducing art mediation methods in the museum institutions of Samara (as exemplified by exhibitions at the Zero Room Gallery, the Samara Literary Museum and the Art Nouveau Museum) is considered.