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Analysis of Mobile App Usage Preferences of University Students in Eastern Bhutan

Analysis of Mobile App Usage Preferences of University Students in Eastern Bhutan

Authors :
Deepika Gowlikar
Prem Kumar
Source :
SSRN Electronic Journal.
Publication Year :
2020
Publisher :
Elsevier BV, 2020.

Abstract

The present study analyzes various factors influencing the mobile application (app) usage amongst the youth of eastern Bhutan. App related parameters like mobile operating system, app type, app category, app features, and advertisements have been considered for the study. The correlation between the category (education, travel, sports, etc.) of mobile app and type of app (free, paid) has been analyzed using two-way ANOVA. The effect of advertisements on app usage has been interpreted using Likert scale. App features that are highly preferred by the user are inferred using statistical Mode. Finally the most popular mobile operating systems have been ranked using the Percentile rank. R programming language has been used to analyze the results of the study.

Details

ISSN :
15565068
Database :
OpenAIRE
Journal :
SSRN Electronic Journal
Accession number :
edsair.doi...........94370a1fa591e8de74c1492515bd8ecb
Full Text :
https://doi.org/10.2139/ssrn.3808491