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Analysis of Mobile App Usage Preferences of University Students in Eastern Bhutan
Analysis of Mobile App Usage Preferences of University Students in Eastern Bhutan
- Source :
- SSRN Electronic Journal.
- Publication Year :
- 2020
- Publisher :
- Elsevier BV, 2020.
-
Abstract
- The present study analyzes various factors influencing the mobile application (app) usage amongst the youth of eastern Bhutan. App related parameters like mobile operating system, app type, app category, app features, and advertisements have been considered for the study. The correlation between the category (education, travel, sports, etc.) of mobile app and type of app (free, paid) has been analyzed using two-way ANOVA. The effect of advertisements on app usage has been interpreted using Likert scale. App features that are highly preferred by the user are inferred using statistical Mode. Finally the most popular mobile operating systems have been ranked using the Percentile rank. R programming language has been used to analyze the results of the study.
Details
- ISSN :
- 15565068
- Database :
- OpenAIRE
- Journal :
- SSRN Electronic Journal
- Accession number :
- edsair.doi...........94370a1fa591e8de74c1492515bd8ecb
- Full Text :
- https://doi.org/10.2139/ssrn.3808491