Research on the construction of agricultural product virtual logistics enterprise

With the development that the demand for agricultural products consumer market is gradually toward to the direction of complication, the existing agricultural logistics organizational model can’t adapt to the characteristics of agricultural product logistics and the changes in consumer demand. Based on the analysis of virtual operation trend of agricultural product logistics enterprise, this paper explicits the concept and characteristics of agricultural product virtual logistics enterprise and proposes four steps to build an agricultural product virtual logistics enterprise, including the analysis of key elements about agricultural product virtual logistics enterprises, the needs identification about agricultural product logistics business, the project decomposition of agricultural product virtual logistics enterprise and the partner selection in agricultural product virtual logistics enterprise.