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Audio Branding in Line with Brand Personality

Authors :
Manfred Kirchgeorg
Jenny Müller
Publication Year :
2013
Publisher :
Nomos Verlagsgesellschaft mbH & Co. KG, 2013.

Subjects

Subjects :
media_common.quotation_subject
Personality
Advertising
Line (text file)
Marketing
Psychology
media_common

Details

Database :
OpenAIRE
Accession number :
edsair.doi...........95a6e434322b54faee89c95fbd655ede
Full Text :
https://doi.org/10.5771/9783845230146-189
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