Product Hierarchy and Brand Strategy Influences on the Order of Entry Effect for Consumer Packaged Goods

MLA

Daniel J. Howard, et al. “Product Hierarchy and Brand Strategy Influences on the Order of Entry Effect for Consumer Packaged Goods.” Journal of Product Innovation Management, vol. 13, Jan. 1996, pp. 21–34. EBSCOhost, https://doi.org/10.1111/1540-5885.1310021.

APA

Daniel J. Howard, Gurumurthy Kalyanaram, & Roger A. Kerin. (1996). Product Hierarchy and Brand Strategy Influences on the Order of Entry Effect for Consumer Packaged Goods. Journal of Product Innovation Management, 13, 21–34. https://doi.org/10.1111/1540-5885.1310021

Chicago

Daniel J. Howard, Gurumurthy Kalyanaram, and Roger A. Kerin. 1996. “Product Hierarchy and Brand Strategy Influences on the Order of Entry Effect for Consumer Packaged Goods.” Journal of Product Innovation Management 13 (January): 21–34. doi:10.1111/1540-5885.1310021.