Ageing in the unusual times and adapting to the new normal – an Indian perspective

Purpose The COVID-19 pandemic has changed the way of our living. Social and physical distancing has become an inevitable part of our life. Although the younger counterpart can adapt to the situation quickly, it is extremely difficult for the elderly (60 years and above) who are locked in their homes to manage this situation on their own, especially those who live alone. In this scenario, how can we help the elderly who are caught at home? How will they again fight with social and physical distancing and the pandemic? The purpose of the study is to acknowledge the fact that the elderly need urgent consideration and attention and suggested ways to adapt to the “new normal.” Design/methodology/approach The viewpoint discussed the diverse ways through which the elderly can be motivated to adapt in the current situation in a pandemic hit environment. Findings The viewpoint highlighted in detail the prospects, challenges and considerable steps that need to be taken by the important stakeholders (practitioners and policymakers) in our society to support the elderly. Originality/value The viewpoint emphasised on the need of creating separate policies and implementation of the same at various levels. Although the government does have acts and policies for the welfare and maintenance of the elderly, they should now also re-think of a more concrete and sustainable policy to take care of the elderly, especially during a crisis. Ageing is inevitable, the reflections of this study will also allow the families and the society to cushion the elderly in their families and around them. This work will also create an opportunity for the practitioners to work for this under-explored community and look forward to catering to their needs.