Human factors in the design of a personalizable EPG: Preference-indication strategies, habit watching and trust

The article describes a user study to support the design of a personalizable EPG (Electronic TV Programme Guide), and of its user interface for editing user preference profiles regarding TV channels and categories. This study focuses on issues related to users' behaviour and perceptions regarding a personalizable EPG, and especially regarding the personalization process. Users were presented with a paper-and-pencil procedure to indicate their TV viewing preferences, as well as with an electronic version. Their strategies were observed and their opinions asked, especially on trusting a system that uses this data. Moreover, their viewing behaviour was monitored over a period of two weeks, and recommendations for the second week were based on the viewing behaviour of the first week. The results indicate that users are reasonably comfortable and consistent in describing their viewing habits in terms of preferences, both for the paper-and-pencil and electronic preference-indication procedures, but that fine tu...